WWI Sales Dashboard
Overview
Developed a comprehensive sales analytics dashboard for Wide World Importers (WWI) to provide better visibility into their global sales operations and performance metrics.
The dashboard enables tracking of key sales metrics including revenue, profit margins, sales trends, and regional performance. All data is filterable by date, region, product category, and customer segment, with built-in month-over-month and year-over-year comparisons.
Key Features
- Global sales performance tracking and analysis
- Revenue and profit margin monitoring by region and product
- Customer segment analysis and sales trends
- Multi-dimensional filtering (date, region, product, customer)
- Comparative analysis with historical performance
Technical Implementation
Technologies Used
- SQL Server for data storage and management
- Power BI for interactive visualization and dashboard creation
- DAX for advanced calculations and metrics